JTT isn’t dead. And neither is print.

The other day, I saw a story about how Jonathan Taylor Thomas is over 30. I saw his name and thought to myself, oh yeah, I remember that guy. So, he isn’t dead…. but no one is talking about him anymore.

You’ve probably heard someone say print is dead. But guys, it isn’t. Print is like Jonathan Taylor Thomas. Its just that no one talks about it anymore.

I think people say (and possibly think) that print is dead because they are so excited by new technology and the rapid changes in digital design and marketing. But just because there are new and exciting opportunities to market your brand doesn’t mean that some of the old tried and true techniques are no longer effective. In fact, I’d argue the opposite – in a marketing landscape with so many new and exciting ideas, its important to have a good foundation for your brand, which includes some print. Customers know that anyone can throw up a website in an afternoon or sign up for a Twitter account. But, a brochure or catalog, or even a business card, requires more commitment and more effort. It shows that your business isn’t fleeting.

So when building a multichannel marketing plan, don’t forget about print! It isn’t dead. And neither is our favorite 90s hearthrob, Jonathan Taylor Thomas.

If you could use some help getting some print (or digital) marketing materials created for your brand, send me an email at anna@annakeith.com. I’d love to help you out!