Turn Timeline

Client work: TransStates Turn Timeline

I’ve been helping out the marketing team at TransStates airlines for about 6 months. TransStates flies on behalf of United Airlines (as United Express) and American Airlines (as American Eagle), so while I didn’t realize it at the time, I’m sure I have (and maybe you have!) been a passenger on one of their flights. Since we starting working together, I’ve helped them with design for everything from web banners to photo editing to brochures, and just recently wrapped up the Turn Timeline, an infographic poster.

The poster illustrates the roles and responsibilities of different staff members during the 24 minutes a flight is at the airport. The previous version was in black and white and it wasn’t user friendly. (You can see it below.) I used color coding and separate rows to make it clear which crew member was responsible for which task, and when each crew member had a break. Additionally, the colorful piece is now much more eye-catching, as opposed to the before version.

The Turn Timeline is used for both American Airline and United Airline flights, so we intentionally didn’t use the logo and branding from either one. The poster will be displayed in crew areas so it can be easily referenced on the go.

Turn Timeline Before

Turn Timeline Before

Turn Timeline

Turn Timeline for TransStates Airlines – the final design.

The Consortium for Graduate Study in Management FY 2015 Annual Report Cover

Client work: The Consortium for Graduate Study in Management

I got a chance to team up with The Consortium for Graduate Study in Management this fall for a couple fun projects. The organization is an alliance of leading American business schools and businesses, working together to enhance diversity in business education and in corporate leadership.

One of the projects we just finished up was the design their 2015 Annual Report. It celebrates their biggest accomplishments in FY2015 and includes a list of their donors. Initially it was planned to be a primary online piece, but they ended up choosing to print some copies as well. You can see some of the pages below.

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WUSTL Spring 2016 Course Catalog Cover

Client work: WUSTL Course Catalog

I recently teamed up with the WUSTL University College staff to help them with their Spring 2016 Course Catalog. For years, this piece was a boring, black and white catalog printed on newsprint. As University College is primarily adult learners and continuing education opportunities, the staff was ready to come up with a fresh new design that would stand out among the crowd of other continuing education institutions.

We opted for a full color piece that utilizes a new color palette I established for them earlier this year. WUSTL staff report feedback including “terrific,” “striking,” “looks great,” “good work,” and “awesome.” You can see some of the pages below.

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Yes, your data can be an infographic.

In the past couple years, infographics have exploded all over the web.

But they’ve been around long before that. Infographics are simply visual representations of data. That includes everything from maps to graphs to the weather icons you see in the newspaper.

So can your data be an infographic? Yes, the answer is always going to be yes. If you’ve got information to share, you can represent it visually. Here are just a few of the possibilities:

Infographics-01

 

  • Pie graphs or line graphs are great for when you’ve got numbers, like percentage breakdowns or other growth.
  • A flowchart is often used to answer a question by giving the reader choices.
  • A timeline is used to display chronological data.
  • A map shows locations.
  • A venn diagram or charts shows a comparison.
  • A list can be used for tips or a step-by-step.

Even if your data doesn’t seem to perfectly fit into one of the examples above, you can still present it visually. It’s called a visualized article, and you use combinations of icons, illustrations or images to break and article into easily understood information. Since the brain processes images faster than text, getting your point across ASAP is ideal.

Here are a few infographics I’ve created for clients. If you’d like to work together on an infographic project, send me an email to learn more at anna@annakeith.com.

 

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Client work: WUSTL University College

This summer I’ve had the pleasure of working with the University College at Washington University in St. Louis. After using the same agency for years (I’m pretty sure I remember her saying it was upwards of 15 years), there were some staff changes at University College and they decided it was time for a change. So, I’ve teamed up with the new Director of Marketing and Admissions to update some of their marketing pieces. We’re planning to bring some color and energy to their design while also keeping it professional. One of the first projects we’ve just wrapped up was an informational handout and series of charts for transfer students looking to come to University College to finish their degree. You can check them out below, and I’m sure I’ll share some additional WUSTL pieces down the road.

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Client Work: ZeaVision

I’ve been working with ZeaVision for a couple months now. The company, based in Chesterfield, works to preserve healthy vision. I’ve helped them out with web banners, postcards, social media graphics, and, as you can see below, some box stuffers to be sent to customers and doctors. The two box stuffers below highlight the results from the ONIT study, which tested the effectiveness of ZeaVision EZ Tears. There was a fair amount the client wanted to communicate, and so we worked to find a way to do so without the design feeling text heavy and boring. The postcard size was sent to consumers and the 8.5×11 size was used with doctors. I’ve got a few other projects underway with ZeaVision now, and I look forwarding to sharing those once they are complete!

 

Zea-boxstuffers

 

 

 

 

Client Work: Pi Beta Phi

I was so happy to have the chance to work with the team over at Pi Beta Phi on another issue The Arrow. For this issue, I helped with the cover and a feature story on life lessons. There was a lack of images available and so we took it as an opportunity to bring inographic, and some sidebars with bold colors.

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Client Work: The OASIS Institute

I was pleased to partner with the team over at Blank Page Consulting to help their client, The OASIS Institute, on their 2014 Annual Report. I had designed their 2013 Annual Report as well, but this year was a bit more robust – in addition to a short print report, we also created a program overview for each of their programs. These overviews will also be used throughout the year to help promote or explain their programs to potential clients, donors or sponsors. Feel free to check out the pieces below!

 

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Client Work: Painting for Peace

A few weeks ago I had the chance to work with the team over at Blank Page Consulting to help promote the book Painting for Peace in Ferguson. I was so happy for the opportunity to help, as it highlights some of the amazing artwork created in Ferguson last fall, and how that artwork was a step in beginning to heal.

The author was heading to New York for a couple events and needed a handout to use for sales purposes. There was a lot she wanted to communicate, not only the beauty of the artwork and book design, but also how it was being used in classrooms and in families to start conversations about some challenging topics, like race, and how when communities come together some powerful healing can take place. You can see the final design below!

 

PaintingforPeaceHandout

Client Work: Pi Beta Phi

IMG_4499It’s officially spring and I’m loving it. As I type this post I have the windows open and am enjoying fresh air and sunshine.  It’s fantastic.

Back on a cold day in January, I went over and met with the team at Pi Beta Phi headquarters, which is, surprisingly, located in Town & Country, Missouri. Right in the middle of the St. Louis suburbs they’ve built themselves a sorority house! It’s such a surprise to see when you turn onto their street. I wasn’t just there to reminisce, although it did remind me of the big sorority houses from college. I was there to kick off a project with them – the next issue of their quarterly publication, The Arrow. This magazine is mailed out to chapters, current and alumni members, and the parents of current members. Topics tend to vary, but this particular issue was going to focus on philanthropy.

I love doing magazine design, so I was excited to be helping them out with their main feature. You can see the pages below.

Here’s what the client had to say as we finished the project: “Anna helped us with a feature layout for our quarterly magazine, The Arrow. Magazine design can be a very different beast and requires a talented designer to create a cohesive package. Anna was just that. She brought a fresh perspective to our publication and created a beautiful, professional layout. She understood our challenges going into the project and then came up with creative solutions to those challenges. Thank you, Anna!”
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