These days, so many marketers or entrepreneurs offer a lead magnet to gather information on perspective customers. Often, it will be a downloadable PDF in exchange for a name and email address. Maybe an eBook, a checklist, or a case study. It helps you in future marketing efforts because then you’ve got some information on this potential customer, and it gives you a chance to convert them to purchasing from you. 

Lead magnets should be something your audience cares about, gives them some value, or maybe helps them solve a problem. 

So, does it need to be well designed? 

Of course it does! A well designed lead magnet shows attention to detail and that you care about the customer’s experience. With the right design partner, you can grab attention, build trust, and better engage with that lead. 

Think about it this way – if you download a long word document, the reality is, you are less likely to read it all. That is just how our brains work these days. But, if you download a PDF with a colorful checklist, maybe some pull quotes or interesting charts and photos, it is more engaging to your potential customer. Maybe they’ll print it out and put it on a bulletin board, and then they are being reminded of you every time they see it. Or at the very least, they’ll read it all and get to appreciate all the helpful information you offered them. 

On the flip side, think about the results of a disappointing lead magnet – that customer might associate you with being unhelpful or underwhelming, and nobody wants that. 

In the world of COVID-19, we are all online more than ever and looking for a chance to stand out to potential customers. If you’ve got a lead magnet you’d like to spruce up, get in touch and I’d be happy to work with you on putting your best foot forward to potential customers.