I realize that sometimes it seems like graphic designers (and printers) have their own language. I’ve started the Design Speak series here on my blog so I can help clarify some of these terms you may hear, but not totally understand. Has your printer ever asked you if you want to do a press check? […]
These days, so many marketers or entrepreneurs offer a lead magnet to gather information on perspective customers. Often, it will be a downloadable PDF in exchange for a name and email address. Maybe an eBook, a checklist, or a case study. It helps you in future marketing efforts because then you’ve got some information on […]
I realize that sometimes it seems like graphic designers (and printers) have their own language. I’ve started the Design Speak series here on my blog so I can help clarify some of these terms you may hear, but not totally understand. The terms hi res and low res are used to describe photos, but admittedly […]
I realize that sometimes it seems like graphic designers (and printers) have their own language. I’ve started the Design Speak series here on my blog so I can help clarify some of these terms you may hear, but not totally understand. Pantone started out as a printing company in the 1950s, and nowadays when you […]
I realize that sometimes it seems like graphic designers (and printers) have their own language. I’ve started the Design Speak series here on my blog so I can help clarify some of these terms you may hear, but not totally understand. Today we are talking about: Kerning and Leading. Kerning is the space between individual […]
I realize that sometimes it seems like graphic designers (and printers) have their own language. I’ve started the Design Speak series here on my blog so I can help clarify some of these terms you may hear, but not totally understand. Today we’re talking about a phrase designers and printers might say from time to […]
I realize that sometimes it seems like graphic designers (and printers) have their own language. I’ve started the Design Speak series here on my blog so I can help clarify some of these terms you may hear, but not totally understand. Basically, serif fonts have serifs. Sans serif fonts don’t have serifs. But you might […]
Not too long ago I had a client ask me how to tell the difference between vector and raster files. She’d heard the terms plenty of times, but didn’t actually know what it meant. So in case you’ve been wondering too, here is the scoop: A raster file is made up of pixels – hopefully […]
The other day, I saw a story about how Jonathan Taylor Thomas is over 30. I saw his name and thought to myself, oh yeah, I remember that guy. So, he isn’t dead…. but no one is talking about him anymore. You’ve probably heard someone say print is dead. But guys, it isn’t. Print is […]
Yes, design matters. To start, well-designed branding communicates professionalism and credibility before you even say ANYTHING. Why put yourself behind the gun before you even open your mouth? Once you’ve got the attention of your audience, design can keep your customer engaged for longer. If your company brochure or sales presentation is just lots of […]
Design Speak: Press CheckMarch 9, 2022 - 3:57 pmI realize that sometimes it seems like graphic designers (and printers) have their own language. I’ve started the Design Speak series here on my blog so I can help clarify some of these terms you may hear, but not totally understand. Has your printer ever asked you if you want to do a press check? […]
Why You Should Care about your Lead Magnet DesignJune 1, 2020 - 4:14 pmThese days, so many marketers or entrepreneurs offer a lead magnet to gather information on perspective customers. Often, it will be a downloadable PDF in exchange for a name and email address. Maybe an eBook, a checklist, or a case study. It helps you in future marketing efforts because then you’ve got some information on […]
Design Speak: Hi Res and Low ResJune 21, 2019 - 3:27 pmI realize that sometimes it seems like graphic designers (and printers) have their own language. I’ve started the Design Speak series here on my blog so I can help clarify some of these terms you may hear, but not totally understand. The terms hi res and low res are used to describe photos, but admittedly […]